Journal Publications

  • Lantos, Geoffrey P., and Craton, Lincoln G., “A Model Of Consumer Response To Advertising Music” Journal of Consumer Marketing, Volume 29, issue 1, 2012, pp. 22-42. [Contribution to Practice] As of August 1, 1013, this was among the most highly downloaded articles in the Journal for articles published in the past two years, having received 1926 downloads

  • Lantos, Geoffrey P., “Using Consumer Behavior Theories in the Search for the Meaning of Life,” Christian Business Academy Review, Volume 7, No. 1, Spring 2012, pp. 33-40. • Lantos, Geoffrey P., “Editorial Commentary: Consumer Behavior in Action: Real-Life Managerial Applications, International Journal of China Marketing, Vol. 2, No. 1, 2011, pp. 11-13. (Editor reviewed)

  • Craton, Lincoln G, and Lantos, Geoffrey P., “Attitude Toward the Advertising Music: An Overlooked Potential Pitfall In Commercials” Journal of Consumer Marketing, Volume 28, issue 5, 2011, pp. 396-411. [Contribution to Practice]
  • Lantos, Geoffrey P., Brady, Donald L., and McCaskey, Patrick H, “New Product Development: An Overlooked but Critical Course,” Journal of Product and Brand Management, Volume 18, No. 6, Winter (2009), pp. 425-436. [Learning and Pedagogical Research]

  • Lantos, Geoffrey P., and Cooke, Simon, “Corporate Socialism Unethically Masquerades as ‘CSR’: The Difference between Being Ethical, Altruistic, and Strategic in Business,” Strategic Direction, Vol. 19, No. 6, May 2003, pp. 31-35. Reprint in Jayasimha K R and E Mrudula, Eds. Corporate Philanthropy: A Win-Win Model, 2005, ICFAI University Press, India.

  • Lantos, Geoffrey P., “How Christian Character Education Can Help Overcome the Failure of Secular Ethics Education,” The Journal of Biblical Integration in Business, Fall 2002, pp. 19-52.

  • Lantos, Geoffrey P., “The Ethicality of Altruistic Corporate Social Responsibility,” Journal of Consumer Marketing, Vol.19, No. 3 (2002), pp. 205-228. In 2006 this was the eighteenth most downloaded article in JCM, with 2,165 downloads that year. In 2007 it was the sixteenth most downloaded JCM article ever, with 8,947 downloads. In 2007, it was the twentieth most downloaded article of that year, with 2,310 downloads. In 2006, it was the eighteenth most downloaded article in JCM, with 2,165 downloads that year.

  • Lantos, Geoffrey P., “The Boundaries of Strategic Corporate Social Responsibility,” Journal of Consumer Marketing, Vol.18, No. 7 (2001), pp. 595-630. According to the publisher, this was the most downloaded article from the Journal of Consumer Marketing archive between Sept. 2001 and Sept. 2002, with 2,028 downloads of it during that period. It was ranked number 25 of the top 200 Emerald articles ever downloaded in 2005 out of 50,000 articles in the Emerald database (16th most in 2004) and in the top 1% of all articles ever downloaded from the database). By 2007, it was the second most downloaded article of all the JCM articles published, registering 18,338 downloads. During 2007, it was the second most downloaded JCM article of that year, with 4,823 downloads. During 2006, it was the third most downloaded article of that year, with 4,075 downloads. In 2011 it was the fifth most downloaded Emerald article from 2005 through 2011 with 24,310 downloads. Reprint as “The Boundaries of Strategic Corporate Social Responsibility-Part I and Part II,” in Business Ethics and Corporate Governance Book of Readings, Icfaian Center for Management Research, 2002, pp. 184-199, 200-207. Reprint in Corporate Philanthropy, A Win-Win Model, Edited by E. Mrudula, The ICFAI University Press, Hyderabad, India, 2005, pp. 28-33.

  • Lantos, Geoffrey P., "Motivating Moral Corporate Behavior," Journal of Consumer Marketing, Vol. 16, No. 3 (1999), pp. 222-233. This article received a “highly commended” award from the Editor and Editorial Board of Journal of Consumer Marketing in the MCB University Press Literati Club Awards for Excellence 2000 (announced in Vol. 17 No. 7, p. 571). Reprint, Richardson, John E., Ed. Annual Editions: Marketing 00/01, 22nd ed., Dushkin/McGraw-Hill Inc., 2000, pp. 87-92; Marketing 01/02, 23rd ed., pp. 65-70. Reprint, Richardson, John E., Ed. Annual Editions: Business Ethics 00/01, twelfth ed., Dushkin/McGraw-Hill Inc., 2000, pp. 91-96; Business Ethics 01/02, thirteenth ed., pp. 94-99.
  • Lantos, Geoffrey P., "Motivating Students: The Attitude of the PROFESSOR," Marketing Education Review, Vol. 7, No. 2 (Summer 1997), pp. 27-38.

  • "Faculty Internships: A Means to Bridge the Academician-Practitioner Gap," Journal of Product and Brand Management, Vol. 3, No. 4 (1994), pp. 15-30. • Lantos, Geoffrey P. and Shibli, Mohammed, "LEARNER Principles Should Be Practiced by Excellent Marketing Professors," Marketing Education Review, Vol. 2, No. 3 (Fall 1992), pp. 17- 25.

  • Lantos, Geoffrey P., "Evaluating Written Work: You Get What You Expect," Issues and Inquiry in College Learning and Teaching, Vol. 15, No. 3, Spring/Summer 1992, pp. 79-86.

  • Lantos, Geoffrey P., "Advertising: Looking Glass or Molder of the Masses?” Journal of Public Policy and Marketing, Vol. 6, 1987, pp. 104-128. Also donated to American Association of Advertising Agencies reference library and to the American Advertising Museum in Portland, Oregon.

  • Lantos, Geoffrey P., "An Ethical Base for Marketing Decision Making," Journal of Consumer Marketing, Vol. 3, No. 4, Fall 1986, pp. 5-10; Journal of Business and Industrial Marketing, Vol. 2, No. 2, Spring l987, pp. 11-16. Reprint, Richardson, John E., Ed. Annual Editions: Marketing 89/90, 11th ed., Dushkin Publishing Group, Inc., 1989, pp. 82-87. 90/91, 12th ed., 91/92, 13th ed., Reprinted in Richardson, John E, Editor, Annual Editions: Business Ethics 89/90, Dushkin Publishing Group, Inc. 1989, 90/91, Second Ed.; 91/92, Third Ed. Reprinted in Christian Business Faculty Association newsletter (CBFA), Vol. 1, No. 2, Summer 1987, pp. 11-16. Listed with CBFA Clearing House, Summer 1989.

  • Lantos, Geoffrey P., and Horton, Raymond. "The Influences of Inherent Risk and Handled Risk on Consumer Risk Reduction Strategies," Journal of the Academy of Marketing Science, Fall, 1983, pp. 358-381.

  • Lantos, Geoffrey P., "An Improved Research Methodology for Studying Consumer Information Processing Behavior," Journal of the Market Research Society, January, 1982, pp. 29-45.