Eddie Rhee


Dr. Rhee earned an Economics Degree from Sogang University in Seoul, Korea in 1986. Subsequently he spent 7 years with Korean French Banking Corporation in the Credit Analysis and Corporate Account Divisions. He returned to academia in 1993 and completed the MBA degree in 1995 and the Ph.D. degree in Marketing at the University of Iowa in 2002. He had academic appointment at Santa Clara University prior to Stonehill.

He has taught Principles of Marketing, Marketing Research, Retail Management, and Direct Marketing. His research interests include customer scoring and customer contact strategy in database marketing, customer relationship management, multichannel management, and pharmaceutical marketing.


  • B.A., Economics, Sogang University, Seoul, Korea
  • M.B.A., Ph.D., University of Iowa