Marketing, B.S.B.A. Requirements

Program Director:Eddie Rhee Office: Stanger Hall 307 Phone: 508-565-1854erhee@stonehill.edu

Complete Six Marketing Requirements

Code Course Credits

BUS 341

Marketing Research     (Taken Junior Year)

Offered: Fall Semester

Discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. Covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings. Skills acquired are used in a survey research project.

Prerequisite(s): BUS 206 and BUS 340, and Junior standing.
Course may be applied to the Data Science program.

3

BUS 342

Consumer Behavior     (Taken Sophomore or Junior Year)

Offered: Spring Semester

Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes).

Prerequisite(s): BUS 340, and Sophomore standing.

3

BUS 454

Marketing Strategy

Offered: Fall and Spring Semesters

This senior course for Marketing majors enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required.

Prerequisite(s): Senior standing. BUS 341 or BUS 342, and Senior standing.

3

BUS 343

Sales Management

Offered: Fall Semester

This course takes the perspective of the professional sales manager with emphasis on strategic and administrative issues in the design, development and direction of the sales organization and the evaluation of sales force performance.

Prerequisite(s): BUS 340, and Junior standing.

3

BUS 344

Advertising Management

Offered: Spring Semester

Nature and scope of advertising and its place within marketing strategy decisions and society. Examines the advertising management function in its historical, social, legal, and economic contexts. Studies methods of planning, preparing, placing, and evaluating an advertising message in the applicable media. Advertising principles are applied in the development of an advertising campaign project.

Prerequisite(s): BUS 340, and Sophomore standing.

3

BUS 345

Business-to-Business Marketing

Offered: Spring Semester

Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.

Prerequisite(s): BUS 340, and Sophomore standing.
Course may be applied to the Entrepreneurship minor.

3

BUS 346

Retail Management

Offered: Fall Semester

Managerial problems and policies concerning financing, location, organization structure, merchandising policies, advertising and sales promotion, pricing, personnel management, operating and service policies, accounting and control, and other related retail management problems. Topics include nonstore retailing such as direct mail or other forms of home shopping.

Prerequisite(s): BUS 340, and Junior standing.
Course may be applied to the Entrepreneurship Minor.

3

BUS 347

New Products Management

Offered: Not Offered 2015-2016

Considers the role of new products in organizations and society. Focuses on special problems firms encounter in the new product development process: generating and evaluating new product ideas, market testing, introducing and marketing new consumer and industrial products. Studies factors which account for new product successes and failures in the marketplace.

Prerequisite(s): BUS 340, and Junior standing.
Course may be applied to the Entrepreneurship minor

3

BUS 348

Sports Marketing

Offered: Alternate Years: Spring 2018, 2020

Sports marketing is course that examines the marketing of sports products and the marketing through sports, or how companies use sports platforms to brand and market their products. Content specific to sports includes fan behavior, sponsorship, leveraging, licensing, and endorsements. Marketing strategies will incorporate traditional segmentation, targeting, positioning, and marketing mix components.

Prerequisite(s): Junior or senior standing.
Course may be applied to the Sports, Science & Society program.

3

BUS 440

Topics in Marketing

Offered: Not Offered 2015-2016

This course will introduce new courses into the marketing curriculum in the areas of consumer behavior, e-commerce, international marketing, marketing research, sales management, retail management, business-to-business marketing, new business development, channels of distribution, relationship marketing, sport marketing, etc.

Prerequisite(s): BUS 340, and Junior standing.

3

BUS 443

Entrepreneurial Strategies and Digital Marketing

Offered: Spring Semester

Survey of electronic commerce, including the process of buying and selling goods, services and information over networks, primarily using Internet technologies to manage various business processes. Emphasizes the managerial rather than the technological approach. Describes major advantages, limitations and risks. Topics include applications to business-to-consumer, business-to-business and intrabusiness applications.

Prerequisite(s): BUS 340, and Sophomore standing.
Course may be applied to the Entrepreneurship and the Management of Information Systems minors.

3

BUS 446

Social Media Marketing

Offered: Spring Semester

This course will explore how social media works, why social media matters, and how to develop a successful social media strategy. The course will discuss how businesses can integrate social media strategy into their existing marketing infrastructure, customize and deliver social media strategies through channels relevant to the customers, and create social media campaigns across several key social platforms. It will also examine important ethical issues using social media.

Prerequisite(s): BUS 206 and BUS 340, and Junior standing.
Course may be applied to the Entrepreneurship minor.

3

BUS 448

Global Marketing

Offered: Fall Semester

Study of the marketing of goods and services in the international environment, the activities that take place within the firm preparing to enter the international marketplace, and the issues relevant to coordinating the marketing activities of the multinational corporation. Emphasizes the cultural, economic, and political factors affecting marketing strategies. Extensive use of case studies.

Prerequisite(s): BUS 340, and Junior standing.
Course may be applied to the Sports, Science & Society program.

3

COM 311

Public Relations I: Principles

Offered: Fall and Spring Semesters

Theoretical and practical. Written and visual materials for a variety of organizational goals. Tools of communication, public relations – law and ethics, problem solving, persuasion and public opinion, media relations.

Prerequisite(s): COM 203 or COM 310 or BUS 333 or BUS 340.

3

Note

* Only one of the following courses (COM 311, VPG 101, VPG 203, VPG 304, and VPG 305) may be taken toward the major.

Complete Fourteen Business Core Courses

Code Course Credits

BUS 101

First-Year Business Experience

Offered: Fall Semester

Through structured business simulation, students are introduced to the disciplines of accounting, finance, management, marketing and international business. Emphasis is placed on critical thinking, oral and written case analyses, oral presentations, teamwork current events and interaction with guest speakers. The course also includes discussions of ethical practices, historical and global issues affecting today’s organizations. Only open to First Year Students.

4

MTH 105

Finite Mathematics

Offered: Fall and Spring Semesters

Operations with matrices. Systems of linear equations. Linear programming. The simplex method. Sets and counting. Permutations and combinations. Probability. Conditional probability. Independence. Bayes' theorem. Markov chains. Absorbing Markov chains.

Course is being piloted 2012-2013 and 2013-2014. Limited to business majors only.

3

BUS 203

Financial Accounting

Offered: Fall and Spring Semesters

Fundamental principles and theories of financial accounting. Emphasis placed on the understanding and use of financial statements for the corporation. Interpretation and use of financial statement information in business decisions, and a study of the system that produces this information.

Course may be applied to the Business and Entrepreneurship minors.

3

BUS 204

Managerial Accounting

Offered: Fall and Spring Semesters

Concepts and practices of managerial accounting. Topics include: cost behavior and cost-volume-profit analysis, contribution margin reporting, profit planning and budgeting, standard costs, performance analysis, decentralized operations, and relevant costs for decision making.

Prerequisite(s): BUS 203.
Course may be applied to the Business minor.

3

BUS 206

Quantitative Analysis

Offered: Fall and Spring Semesters

Introduction to the techniques and reasoning processes of statistical analysis. Emphasis on statistical reasoning and critical analysis of statistical evidence. Extensive use of statistical software is used to support computational tasks and conceptual understanding. Topics include study design, data collection, descriptive statistics, elementary probability, discrete and continuous distributions, confidence interval estimation, tests of hypotheses for numerical and categorical data, and simple linear regression.

Prerequisite(s): MTH 105 or MTH 125 (with a grade of C- or better - starting with the Class of 2019).
Fulfills the Statistical Reasoning requirement.Course may be applied to the Management of Information Systems program.

3

ECO 176

Microeconomic Principles

Offered: Fall and Spring Semesters

Economic analysis of product and resource markets. The consumption behavior of households, the price and output decisions of firms under various forms of market structure, the distribution of income.

Fulfills the Social Scientific Inquiry requirement.

3

ECO 178

Macroeconomic Principles

Offered: Fall and Spring Semesters

Descriptive, historical and theoretical treatment of the overall level of economic activity, prices and employment within the framework of American capitalism. Contributions of Smith, Ricardo, Keynes, and others.

Prerequisite(s): ECO 176 or the First-Year Seminar equivalent.
Fulfills the Social Scientific Inquiry requirement.

3

BUS 333

Organizational Behavior

Offered: Fall and Spring Semesters

The study of individuals and groups within the context of the organization. Topics include leadership, motivation, group processes, decision-making, workplace diversity, power, conflict and negotiation, communication, and organizational culture. Particular emphasis will be placed on relevant and important issues facing organizations today. Extensive use of teams, cases, skill-based exercises, and readings.

Prerequisite(s): Sophomore Standing.
Course may be applied to the Business and Sports, Science & Society minors.

3

BUS 340

Marketing Principles

Offered: Fall and Spring Semesters

Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.

Prerequisite(s): Sophomore standing.
Course may be applied to the Arts Administration major, and Business and Entrepreneurship minors.

3

BUS 320

Corporate Finance

Offered: Fall and Spring Semesters

Emphasizes understanding financial markets and the financial management of corporations. Stresses the firm's procurement, allocation, and control of funds and their relationship to the firm's objectives of profitability and liquidity. Covers the concepts of interest rates, financial analysis, risk and return, analysis of investment decisions and capital budgeting, debt and equity financing, and dividend policies. Advanced Excel tools for finance are employed. These concepts are explored through lectures, problems, case studies, and readings.

Prerequisite(s): BUS 203 (with a grade of C- or better - starting with the Class of 2019).
Course may be applied to the Business and Entrepreneurship minors.

3

BUS 336

International Business

Offered: Fall and Spring Semesters

This course introduces the students to the economic, political, and cultural environments affecting international business. In addition, the influence of government on trade, foreign direct investment, foreign exchange, export and import strategies, and the impact of multinational enterprises will be discussed. Students will also be exposed to the comprehensive set of dynamics that comprise international business decision environments and will learn to evaluate alternative courses of action in a global setting. Particular emphasis will be placed on areas of current importance. Extensive use of cases and readings.

Prerequisite(s): Junior standing.
Course may be applied to the Asian Studies and Middle Eastern Studies programs. Course may be applied to the Latin American Studies program with permission of the Program Director.

4

BUS 352

Legal Environment of Business (WID)

Offered: Fall and Spring Semesters

An introduction to the nature, sources, and institutions of the law, and of the basic legal framework within which business operates. The course exposes students to tort law, criminal law, contracts, agency, and business organizations including general and limited partnerships, limited liability companies, and corporations.

Fulfills the Writing-in-the-Disciplines requirement.

4

BUS 360

Operations Management

Offered: Fall and Spring Semesters

Examines the principles, techniques, and methodologies required to successfully operate an organization in today's dynamic environment. The course will address both strategic and tactical issues of operations management and evaluate their impact on competitiveness, productivity, flexibility, quality, and cost. The course will draw on case studies and the analysis of real-world situations.

Prerequisite(s): BUS 206 or MTH 145 or MTH 225 or ECO 241 or PSY 261, and Junior standing.

3

BUS 469

Policy and Strategy

Offered: Fall and Spring Semesters

Capstone course for all business seniors. Focuses on the roles of executive management and the processes involved in the development and implementation of strategy in a complex, global economy. Extensive use of cases, industry simulation and team assignments.

Prerequisite(s): BUS 204, BUS 206, BUS 320, BUS 333, BUS 340 and Senior Standing.

3

Business Internship Program

Business majors are encouraged to participate in multiple internships. Only junior and senior Business majors with a 2.80 GPA or better may register for BUS 475 - Internship in Business Administration unless granted permission by the Business Department Chairperson.

Students must work a minimum of 12 hours per week for 14 weeks (168 hours total) to earn 3 credits. Students are also required to submit a professional journal or portfolio and a research paper as part of their internship.

Business majors may apply a maximum of 6 credits of BUS 475 to their major. Students are encouraged to consult with Debra Salvucci the Department Chair and Internship Coordinator.