Marketing

The Marketing program at Stonehill helps students develop an understanding of the opportunities and risks facing marketing managers and help them develop an ability to analyze and respond to these challenges in order to effectively, efficiently and ethically serve and satisfy an organization’s customers.

Marketing is the business function that identifies and anticipates customers’ needs and wants, creates products to satisfy those desires, and then delivers those products through various techniques of pricing, distribution and promotion.

The Stonehill Marketing curriculum is designed to provide the knowledge and experience students need to launch into a marketing career as well as critical thinking skills they will need as they advance to more senior management positions. A marketing degree can be applied in numerous specialized institutions, such as:

  • Advertising agencies
  • Marketing research firms
  • Management consultants
  • Service organizations
  • Retailing, wholesaling and manufacturing companies
  • Not just skills, but knowledge

A Valuable Liberal Arts Foundation

As with all our Business Administration degrees, marketing majors at Stonehill graduate not only with the skills necessary to succeed professionally but also with a valuable liberal arts foundation and a commitment to service inspired by our Congregation of Holy Cross founders.

In addition to completing required courses in Marketing Principles, Marketing Research, Consumer Behavior and Marketing Strategy, students also take three elective marketing courses in areas such as:

  • Sales Management
  • Advertising Management
  • Retail Management
  • E-commerce
  • New Product Management
  • Select Visual Arts and Communication courses

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