Entrepreneurship Minor Requirements

Program DirectorMichael G. Mullen Office: Stanger Hall 101-A Phone: 508-565-1939mmullen1@stonehill.edu

The minor in Entrepreneurship requires the completion of six courses.

Complete Four Required Courses

Code Course Credits

BUS 203

Financial Accounting

Offered: Fall and Spring Semesters

Fundamental principles and theories of financial accounting. Emphasis placed on the understanding and use of financial statements for the corporation. Interpretation and use of financial statement information in business decisions, and a study of the system that produces this information.

Course may be applied to the Business and Entrepreneurship minors.

3

BUS 320

Corporate Finance

Offered: Fall and Spring Semesters

Emphasizes understanding financial markets and the financial management of corporations. Stresses the firm's procurement, allocation, and control of funds and their relationship to the firm's objectives of profitability and liquidity. Covers the concepts of interest rates, financial analysis, risk and return, analysis of investment decisions and capital budgeting, debt and equity financing, and dividend policies. Advanced Excel tools for finance are employed. These concepts are explored through lectures, problems, case studies, and readings.

Prerequisite(s): BUS 203 (with a grade of C- or better - starting with the Class of 2019).
Course may be applied to the Business and Entrepreneurship minors.

3

BUS 340

Marketing Principles

Offered: Fall and Spring Semesters

Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.

Prerequisite(s): Sophomore standing.
Course may be applied to the Arts Administration major, and Business and Entrepreneurship minors.

3

BUS 358

Fundamentals of Entrepreneurship and Small Business

Offered: Spring Semester

A case study course which concentrates on the underlying rationale for starting a business, the methods and techniques involved in initiating and leaving a business venture, and the ongoing problems encountered in managing a business activity. The student is given practical exposure to entrepreneurship through guest speakers, casework, and projects.

Course may be applied to the Entrepreneurship minor.

3

Complete Two Elective Courses

Elective courses may not overlap with any courses taken to fulfill a major requirement.

Code Course Credits

BUS 345

Business-to-Business Marketing

Offered: Spring Semester

Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems.

Prerequisite(s): BUS 340, and Sophomore standing.
Course may be applied to the Entrepreneurship minor.

3

BUS 346

Retail Management

Offered: Fall Semester

Managerial problems and policies concerning financing, location, organization structure, merchandising policies, advertising and sales promotion, pricing, personnel management, operating and service policies, accounting and control, and other related retail management problems. Topics include nonstore retailing such as direct mail or other forms of home shopping.

Prerequisite(s): BUS 340, and Junior standing.
Course may be applied to the Entrepreneurship Minor.

3

BUS 347

New Products Management

Offered: Not Offered 2015-2016

Considers the role of new products in organizations and society. Focuses on special problems firms encounter in the new product development process: generating and evaluating new product ideas, market testing, introducing and marketing new consumer and industrial products. Studies factors which account for new product successes and failures in the marketplace.

Prerequisite(s): BUS 340, and Junior standing.
Course may be applied to the Entrepreneurship minor

3

BUS 429

Entrepreneurial Finance

Offered: Spring Semester

This course is intended for students interested in the often-mysterious and often-misunderstood world of venture capital. Unlike the study of Corporate Finance that focuses on the financial decision-making of large public corporations, this course will focus on the study of the financing of small and medium-sized businesses from the perspective of both the entrepreneur and the venture investor. These concepts are explored through lectures, readings, case studies, and class/group discussions.

Prerequisite(s): BUS 203 and BUS 320.
Course may be applied to the Entrepreneurship minor.

3

BUS 443

Entrepreneurial Strategies and Digital Marketing

Offered: Spring Semester

Survey of electronic commerce, including the process of buying and selling goods, services and information over networks, primarily using Internet technologies to manage various business processes. Emphasizes the managerial rather than the technological approach. Describes major advantages, limitations and risks. Topics include applications to business-to-consumer, business-to-business and intrabusiness applications.

Prerequisite(s): BUS 340, and Sophomore standing.
Course may be applied to the Entrepreneurship and the Management of Information Systems minors.

3

BUS 446

Social Media Marketing

Offered: Spring Semester

This course will explore how social media works, why social media matters, and how to develop a successful social media strategy. The course will discuss how businesses can integrate social media strategy into their existing marketing infrastructure, customize and deliver social media strategies through channels relevant to the customers, and create social media campaigns across several key social platforms. It will also examine important ethical issues using social media.

Prerequisite(s): BUS 206 and BUS 340, and Junior standing.
Course may be applied to the Entrepreneurship minor.

3

BUS 475

Internship in Business Administration

Offered: Fall and Spring Semesters

The internship program is designed to enhance knowledge of the environment and constraints of an organizational setting. It is geared to give the student an opportunity to apply concepts and skills acquired in the classroom. Registration must be approved by the faculty member supervising the internship and the supervisor in the cooperating organization.

Prerequisite(s): Junior or Senior standing and 2.80 GPA. See Internship Coordinator for other requirements.
Must complete the "U.S. Internship Request for Approval" process found under the myPlans tab in myHill to register for this Internship. Course may be applied to the Entrepreneurship minor.

3