BUS 340-A Marketing Principles

  SUMMER COURSE REGISTRATION SUMMER COURSE TUITION & FEES SUMMER COURSE LISTINGS

Course Details

  • Online
  • 8 Weeks | May 30 - Jul 21
  • 3 Credits | Cost: $1377.00
  • Online Registration | Apr 3 – May 22
  • Online Payment Due | May 2 – May 22

Course Description

Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.

Additional Information

  • Faculty will contact all students after the May 22 registration deadline with course instructions. Students should expect to dedicate approximately 17 hours of course related work per week.

Course Instructor

Eddie Rhee

Associate Professor of Marketing

Professor Eddie Rhee is a tenured Associate Professor in Business Administration. He has taught Principles of Marketing, Marketing Research, Retail Management, and Direct Marketing at Stonehill since 2008. He went to a Jesuit college in Korea and worked at a bank as a foreign exchange dealer after graduation. He did his MBA degree in marketing at the University of Iowa in 1995 and did PhD in marketing at the same institution in 2002. His research interests include customer scoring and customer contact strategy in database marketing, customer relationship management, multichannel management, and pharmaceutical marketing. He is married with two boys. He likes to go to a gym every other day and do yoga on weekends.

  SUMMER COURSE REGISTRATION SUMMER COURSE TUITION & FEES SUMMER COURSE LISTINGS